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Main: Google Analytics

This is intended to be given in 10 minutes - it's fast and furious.

Here's a PDF of the lecture: slides plus notes starting at page 25. And a PPT for presenting: original presentation.

Some links from the source: Google Analytics in Google's own words:

• http://www.google.com/analytics/feature_benefits.html
• http://www.google.com/support/conversionuniversity/?hl=en

Getting started:

• http://www.roirevolution.com/blog/2007/04/top_3_google_analytics_faq.html

Many other resources:

• http://beth.typepad.com/beths_blog/2007/04/screencast_trea.html
• http://beth.typepad.com/beths_blog/2007/06/new-screencast-.html
• http://beth.typepad.com/beths_blog/2007/09/google-analytic.html
• http://www.techsoup.org/learningcenter/internet/page6760.cfm
• http://www.roirevolution.com/blog/2006/07/which_match_type_do_i_use_for_my_goals_1.html
• http://www.roirevolution.com/blog/2006/01/filtering_your_data.html
• http://www.roirevolution.com/blog/2006/01/google_analytics_link_tagging_101.html
• http://www.roirevolution.com/google-analytics/google-analytics-url-builder.htm