New Media Initiatives

• Is it working?
  • How do you know?
    • Subjective / Objective

• Subjective
  • We're going to look at a number of sites and go over what's working - what we think is working.
    • What lessons can we learn, and what can we apply to our blogs?
• Objective
  • At the end of the day we need to measure something (or think we do)
    • A great deal of information can be gathered from website stats

Return on Investment

• Good teaser at Fresh + New
  • http://www.powerhousemuseum.com/dmsblog/index.php/2007/02/18/towards-an-roi-measure-of-museum-blogging/
    • Really, though, you'll have to go to Jim and Seb's workshop!