From NMI Wiki

MuseumsAndTheWeb: MW 2007 Workshop

See also MW2006 Workshop

30 minutes:

• Welcome - Nate, Justin, Brent
  • Introductions
  • Explain syllabus
  • Assess points of interest
• A look back - *Nate*
  • The last year in museum blogs
    • trends

60 Minutes

• Is your blog "working"? - Nate, Brent
  • case studies: success and failure
    • what's working and "why"?
      • User-generated content
    • marketing without marketing: buzz is easy
      • gems from the museum blogosphere
    • subjective / objective analysis
  • metrics you can use: - Brent, Nate
    • simple stats, what to track?
    • who are your visitors?
      • do surveys work?
    • stats vs. goals
    • community vs. bottom line ($)
    • is it really just the writing?

30 Minutes

• Coffee break

60 Minutes

• Strategies, or "you're doing everything right but nobody knows" - Justin
  • Content is king
    • Developing good content
    • Encouraging staff participation
  • Getting Links
    • Link trading
    • Cultivating Linkers
    • Social Bookmarking
    • The big boys: boingboing, digg, slashdot, etc
    • More about internal links - also Nate
  • Syndication
    • Excerpt vs full and More
    • One Feed Or Many?
• If not blogs, what? - Justin
  • Podcasting and Vodcasting
    • Quick and Dirty vs Long and Clean
  • Flickr
    • Leveraging existing Audiences
    • Example Uses
  • YouTube
  • Social Networks
    • Facebook
    • Myspace
    • Content
    • Museum Examples
    • What the kids say
    • Ning
  • Second Life
  • Auto Aggregating -Also Nate

30 Minutes

• Questions - All
  • Blogging code of conduct: http://feeds.feedburner.com/~r/oreilly/radar/atom/~3/107631214/draft_bloggers_1.html
  • Tony Blair launches You Tube Channel: http://mashable.com/2007/04/07/tony-blair-youtube/