What content should go into a myspace or facebook account? In the end, it depends a lot on the needs and identity of the institution. Here are some general guidelines that might work.
The Profile
- Represents the institution as a full
- Is your institution a man or a woman?
- What's their marital status?
- How old are you?
- What are your likes and dislikes, movies, etc?
- Who is your "top 8"?
- Mind numbing other choices
Temporal Content
- Events
- Don't put everything in there, too big of a pain
- Pick and choose events that appeal to a younger audience
- Consider promotions that might make it appealing or special
- Video
- Expose content that might be interesting to an audience, but isn't getting seen
- Walker Channel for instance
- Use it as a quick off-the-cuff peak into what's going on now (see vodcasting)
- Expose content that might be interesting to an audience, but isn't getting seen
- Photos
- Pull content from Flickr or own photo archives
- Photos most represent your institution
Thanks for the Ad(d)
There is a phenomenon on myspace; when you approve someone as a friend, they will often leave a comment "thanks for the add". This will often be accompanied by some sort of promotional attempt, sometimes including and image and a link.
This reeks of blatant cronyism and spam, and is probably not behavior becoming of most institutions. Bulletins are often more efficient and ethical ways to reach users.