From NMI Wiki

MuseumsAndTheWeb: Whats Working 0607

• Finding a "voice" for the blog (or each author?)
  • This takes time, but it allows the blog to really take the next step beyond random posts
  • Examples:
    • informal / brief: http://eyelevel.si.edu/ (actually edited!)
    • formal / essays: http://www.fresnomet.org/mettalk
      • multiple authors, same sort of style
    • informational: http://www.moca.org/wack/
      • little to no commentary, but reposting event info, articles, pictures, and video
    • enthusiastic / frank: http://museumofglass.org/blogs/art/
• Exposing authors
  • http://blogs.walkerart.org/newmedia/?author=2
• Responding to comments
• Expose your archives
  • Visitors don't always know what they're searching for, or they're not searching at all.
• Expose your comments
  • A front page list of recent comments, and/or on every page, lets people know there are other readers
• Make connections
  • You know there's a related exhibition listing, but no one else does. Cross-link the two.
• The perfect post:
  • http://museumofglass.org/blogs/art/2007/01/quantizing-liminal-i-need-a-dictionary/
    • good design - even the white on black doesn't bug me
    • good content - maybe a bit long, but it's all good
    • multimedia - embedded inline video
    • interactive - reveals answer!
    • author bio
    • artwork credit non-obtrustive
    • links for more information
    • invitation for feedback
      • responded to feedback