Blogs are a cost effective way to reach a broad audience both locally and globally. Using pre-packaged or inexpensive hosted solutions it is possible to create a high quality publication that gets read by far more people than a printed publication and costs far less to produce.
Several filtering solutions have grown up around blogs to elevate high quality free content. That combined with a low cost of entry makes blogging a media where non-profits with a mission of information sharing and community service work with an operational advantage over for-profit media.