A great starting point is our lecture notes from Museums and the Web: Blogs and Blogging for Museums. We mention several free tools and techniques for getting a blog up and running.
- Find someone (or several people!) interested in writing for the blog
- Pick a "theme", or at least be aware of some concepts:
- Is this blog going to be an "official mouthpiece" complete with and editorial cycle?
- (no!)
- Blog posts work best when they are less formal, quick, or behind-the-scenes views.
- "mostly a matter of a mind shift, from producing a final polished piece to sharing a work in progress"
- Is this blog going to be an "official mouthpiece" complete with and editorial cycle?
"The clincher to all this is to use your blog as your backup brain — or at least as a public notebook. Why not get more mileage out of work you would have done anyway by changing your habits toward managing information and communication publicly? Instead of keeping your thoughts, notes, and conversations to yourself, post them." --http://www.contentious.com/archives/2007/09/05/how-to-blog-without-the-time-sink/