New Media Initiatives

The power of the internet

• No matter what you're interested in, someone has a blog about it.
  • Fine, how do you find it?
  • technorati.com indexes blogs and tracks "authority"
    • Example search for "prairie restoration"
  • Google blog search is good, but sometimes polluted with "Spam Blogs"
    • example search for "prairie restoration"
• Now what?
  • Read them! Find people doing what you're doing and connect with them!
• But there are too many, I don't have time to check them all every day!
  • You need an RSS reader.

RSS

• RSS is a technology that pushes new blog posts to you instead of you having to go find them
• I recommend Google Reader
  • Free, intuitive, and very powerful
  • Getting Started with Google Reader
  • Decent screencast tutorial, but a bit outdated: demo